Sunday, January 11, 2009

Hyundai takes Detroit car-of-the-year award


Hyundai has won the Car of the Year award for its Genesis at the Detroit Auto Show.

I recall Hyundai's first export to the United States, the 1986 Excel. Ridiculed for its terrible build quality and substandard reliability, the South Korean company quickly made serious investments in their design and manufacturing capabilities. Today, the Hyundai Elantra is the number one rated small family car by Consumer Reports, beating offerings by Honda, Toyota, GM, and Ford, among others. The Hyundai Accent is rated by JD Power as the most dependable subcompact in 2008.

So maybe there's a lesson here for the Detroit automakers: it is, in fact, possible to look at what you're doing wrong and make dramatic improvements.

Or you could just beg for money.

1 Comments:

Blogger Michael said...

TrueDelta.com will have the first reliability information on the Genesis in early February.

http://www.truedelta.com

7:26 PM  

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