Thursday, June 18, 2009


So yes, they're at it again, pulling some stupid media stunt with the same predictable reaction as the "sea kittens" press release: lots and lots and lots of media attention. Newspapers, magazines, talking heads, blogs, twitter - everyone's talking about them, which was the whole idea behind the silly and obviously outrageous press release in the first place: while they realize that most people will dismiss them, it gets their message in front of an unbelievable number of people, some small percentage of which will head for their website and sign up. Mostly celebrities and the obviously mentally ill, from what I've seen. Best of all, for them, this press-release driven recruiting campaign is damn near free.

So do us all a favor: when PETA DOES something that's actually worthy of note - like, say, killing more than 95% of the animals sent to their so-called "shelter", feel free to shout it from the rooftops. But when their latest shock-and-recruit campaign comes over the PR Wire, for God's sake, ignore it.

You're just encouraging them.


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